My Story
Ten years ago I started pin loom weaving by chance.
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I have always loved handmade crafts, in fact I studied industrial design. But never intended that first triangle woven piece to start a business.
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The point of break I think was making several woven squares and realizing all the shapes I could achieve by joining them. It was so fast, easy and amazing at the same time. I designed lots of different woven clothing from that principle, more than 30 I guess and that is how I opened this shop and started selling through the name of Ullvuna (which means wool-wool).
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I started making custom orders, which was very fulfilling. I liked using Photoshop to show different color options to my customers. Making handmade stuff complemented with my design softwares skills was something I really liked.
I was doing so, while working employed as a designer, when I received an invitation to make a book, "100 pin loom squares", which was not only an amazing experience, but the opportunity to begin a publishing career in crafting techniques.
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That book has been translated to 7 languages and I have been self publishing 2 more books since then.
When that publishing world opened up in front of me, I changed everything.
My complete model business changed and I started making tools and patterns for makers. I turned my finished items into patterns and I designed my own pin loom board, the Kayu, which is produced in the US and sent worldwide (while I am based in Chile). It is my most popular weaving tool until now.
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Since then I have added more and more creative products and lately I included tapestry crochet and granny square to my core business.
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By 2020 I made a decision. As my main purpose is bringing creative products to everyone, I decided that the technique isn`t what really matters, my goal purpose is to inspire creativity for life. And this is what all my products will be designed to do from now on.
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Creativity is in all of us, even we don`t see or believe it. Developing creativity is like exercising your right arm. You can live without it, yes, but it is such a great help for multiple tasks in your life. And it improves when you use it and practice new skills with it.
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From that simple woven square, when everything started, I learnt that: