My Story
15 years ago I started pin loom weaving by chance
​
I’ve always loved crafts. In fact, I studied industrial design, but I never imagined that the very first woven triangle I made would become the starting point of a business.
​
The turning point came when I began making several woven squares and realized how many shapes and possibilities could emerge by joining them. It was fast, accessible, and seemingly endless all at once.
​
From that simple principle, I designed more than thirty woven garments. That process led me to open this shop and begin selling under the name Ullvuna, which means wool–wool in different languages.
​
I soon began creating custom orders, which I found deeply fulfilling. I especially enjoyed using Adobe Photoshop to explore color variations with my clients, combining handmade work with my digital design skills. That balance between craft and technology became central to my practice.
​
At the same time, while working as an employed textile designer in the retail industry, I received an invitation from Quantum Publishing to create a book titled 100 Pin Loom Squares. This project was not only an incredible experience, but also the beginning of my publishing career within the handmade and textile world, joining both computer software handmade skills.
​
That book has been translated into seven languages and I have self-published two additional books following its release.
When the publishing world opened up in front of me, I decided to rebuild my business model
As Ullvuna evolved, my world opened up. What began as a personal making practice grew into opportunities to teach, give lectures, and connect with wider audiences, especially in the United States, while staying in close contact with makers and communities around the globe. Sharing pin loom weaving in educational and creative contexts became a natural extension of the work.
​
One of the most meaningful milestones was the creation of Mini Sweater Pin Loom Day, a global celebration that invites pin loom weavers from all over the world to make mini sweaters using small woven squares. What started as a simple idea became a shared ritual, connecting hands, minds and creativity across borders.
​
At the heart of everything I do is the core belief and main slogan of Ullvuna: Weave Everywhere. This idea encourages taking handmade practices beyond the studio and into everyday life, during small pauses, travels, or quiet moments. Making with our hands wherever we are is deeply beneficial for both mind and body, supporting focus, emotional regulation, and creative flow.
​
Pin loom weaving is especially suited for this way of working. The looms are portable, the technique is simple and intuitive and everything begins with geometric woven pieces. These small units can be created in batches, without pressure or a final plan, and later transformed into garments, objects or ideas. It’s a flexible, accessible approach that invites creativity to unfold naturally.
​
This philosophy, rooted in simplicity, movement, and awareness, continues to shape Ullvuna and the global community that has grown around it.